OLPC Billboard

posted in: Free Software, Technology | 2

Drive far enough west on 16th street in Indianapolis, and you will see a billboard advertisement for the OLPC “give one, get one” program, wherein you buy two: one going to a child in a third-world country and the other being delivered to your house.

I could not help but chuckle at their gimmicky slogan:

“Give a laptop.  Get a laptop. Change the world.”

Being the avid Heroes fan that I am, I could not help but picture the futuristic Hiro Nakamura saying, “Save the laptop, save the world.”

Click the image for a larger peek.  I did not have my camera while driving to work.  The picture came from here.

2 Responses

  1. atrh

    I’m a guy who lives in a third-world.One point I wanna clear is that why do you think “Give a laptop. Get a laptop. Change the world.” is the gimmicky slogan.

  2. Adib

    It is catchy. A “gimmick” is not necessarily a negative thing. In the era of commercialism, it may very well be the only way non-profit ventures can be successful.

    I meant this definition:

    “an ingenious or novel device, scheme, or stratagem, esp. one designed to attract attention or increase appeal.”

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